Verizon SuperBowl LIV
The Verizon 5G Superbowl Stadium at Superbowl LIV in 2020 offered an unparalleled 5G experience to fans. With its ultra-fast speeds, the stadium allowed for innovative AR experiences and enhanced connectivity, making it a game-changing technology for live sports events.
Overview:
The Verizon 5G Stadium was a way to immerse fans into the future of what NFL stadiums could have with the power of 5G. Whether it was telling you the wait times at the restrooms, where the closest Pro Shop was, or helping you see the game at a whole new angle, guests were taken through an experience like none other!
Verizon guests were taken through a 5- minute video demonstration of 5G before being able to connect with brand ambassadors in the B2C area. Brand Ambassadors were there to talk consumers through the different 5G compatible devices, demonstrate gaming apps that showed different 5G capabilities like Realtime Gaming, and the 5G Home.
Project Role: Senior Experiential Designer
Creative Members: Dustin Dis (Assistant Creative Director), Richard Edwards (Senior Creative Director), Stephen Bayshore (Senior Graphic Designer), Eileen Kang (Senior Designer)
Company: Verizon
Time: 2020 Designed in 4 months
Tools: Sketchup, Keyshot, Handsketching, Solidworks, AutoCAD
